#Apple 2015 wwdc update
#Apple 2015 wwdc upgrade
#Apple 2015 wwdc android
#Apple 2015 wwdc tv

Apple Watch Edition (sapphire/gold): >$4999.

Apple Watch (sapphire/stainless steel): $499.

Apple Watch Sport (glass/aluminum): $349.

Seriously though, get ready for the biggest tech shitfit in a really long time, maybe ever. The only way they could name it that doesn’t sound overtly elitist is the awkward “Edition” edition.Īpple Watch is not a product from a tech company, and it will not be understood, at all, by the tech world. I think Apple knows this, too - which results in the strange nomenclature. I’m sure the fashion experts have plenty to say about this from the perspective of desirability, but it’s a real shock to the standard approach of the tech world. In other words - it’s the watch that most people won’t have. Because it’s “gold” and not “gold-colored”, it’s not just a style choice, it’s a lifestyle choice. With the Apple Watch, that is no longer the case - there’s a gold version whose only substantial differentiating feature is that it’s more expensive. Apple has even been steadily pushing prices down and making their products more consumer-friendly so they’re now in some cases a markedly better value than what their competitors offer. The products are expensive, but they’re not outrageously expensive (and if they are, it’s because they’re so massively overpowered that most people really don’t actually need them). Apple has long been ‘the luxury brand’, but it’s been an accessible luxury, unlike luxury cars or jewelry. Gruber was talking about the $6,000 Vertu there, but he might as well have been talking about the Apple Watch. This isn’t a tech product, it’s a fashion product, and fashion products aren’t meant to be the same and for everyone to have the best, they are meant to signify status.Īdam Fields, writing on Medium, drew the same comparison to Grubers Warhol-on-Coke/Vertu piece: When you buy an iPhone or an iPad, you know you are getting “the best phone or tablet in the world”, and you know that it’s the tablet or phone that every celebrity has, and every toddler has.Īt least not yet anyways, because Apple Watch changes the situation. Liz Taylor knows it, the President knows it, the bum knows it, and you know it.” - Andy Warhol All the Cokes are the same and all the Cokes are good. A Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking.

#Apple 2015 wwdc tv

You can be watching TV and see Coca-Cola, and you know that the President drinks Coke, Liz Taylor drinks Coke, and just think, you can drink Coke, too. “What’s great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. Back in January 2012, I wrote a short entry saying that Vertu always reminded me of this wonderful quote from Andy Warhol:

#Apple 2015 wwdc android

The new phones will likely be announced at an event in September and will take the place of the current iPhones, with the current models all dropping $100 in price.īack in September, following the Apple Event, John Gruber wrote a fantastic piece on his initial impressions on Apple Watch:Ĭonsider Vertu, the company that sells $6,000 Android phones (and which, back in the day, sold $6,000 Symbian phones).

It is also rumored that Apple will dramatically improve the battery life in it’s line of smartphones as a new “feature” in the new phones, as well as a sapphire screen, although the latter doesn’t seem to be happening anytime soon based on recent events. In addition, the new phones will recieve major spec upgrades, including an all new A9 chip, a new tri-core GPU, and the long awaited bump to 2 GB of RAM.

#Apple 2015 wwdc upgrade

It is being discussed that the main new feature on the new iPhones will be an astronomical camera upgrade that will put it well beyond the rest of the smartphone industry. The two new phones will very likely be called the iPhone 6s and iPhone 6s Plus, in line with the conventional naming scheme of the past few years.Īs this is an “s” cycle year, these new phones will not include any aesthetic changes, but rather a few major internal changes to differentiate itself.

#Apple 2015 wwdc update

Apple is likely preparing to launch an update to its line of iPhones in 2015 with new features and faster peformance.